Your instagram is growing, you have lots of followers but you don’t know how to get collaborations and get paid on Instagram?
Here are my top tips&tricks on how to build your social media kit, which is so important for your Instagram business.
What is an Influencer Media Kit?
A media kit (or press kit) is a promotional document that includes information about a brand, company or even a person which is passed around for press (or promotional) purposes.
It is used primarily to make money or monetize your social media pages. Today, you can see a quite number of bloggers and influencers that are using a promotional social media kit to showcase their followers, reach, fans and other relevant stats on their websites.
1. Use a good design
Focus on design because is a relevant reflection of your brand. I recommend you to use CANVA because it has great design elements, that it will be useful to create your own professional media kit.
Try also to keep it simple, because clients are very busy and don’t have a lot of time to spend on your media kit. Remember that is similar to a cv, so try to keep it no more than 3 pages. Keep also a page for a nice cover.
Cluttered example:
2. Talk about your Audience
Your audience is so important for your clients. They have to know what are the countries where your followers come from, for example “80% from US or France” could be very relevant for you to get collaborations with brands that are interested in influencers that have large audiences in certain states. Age and engagement rate are also two factors that many clients can evaluate before choosing to invest in an influencer. So make sure to let them know before they will ask for it 😀.
Cluttered example:
3. Have a focus on your Analytics
If you have a blog or an Instagram/TikTok account, you should insert in your media kit your reach stats. For example “number of monthly views” or “Profile visits”(in case of Instagram analytics).
4. Past collaborations
It’s very important also to talk about your past collaborations and to mention your services. Least, you should include also a list of rates but try to not focus on it. It should be the last thing to talk about it with your client. It’s important to be detailed in telling brands exactly what you can do for them to show that you understand what they need.
Cluttered example:
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