Your instagram is growing, you have lots of followers but you don’t know how to get collaborations and get paid on Instagram?
Here are my top tips&tricks on how to build your social media kit, which is so important for your Instagram business.
What is an Influencer Media Kit?
A media kit (or press kit) is a promotional document that includes information about a brand, company or even a person which is passed around for press (or promotional) purposes.
It is used primarily to make money or monetize your social media pages. Today, you can see a quite number of bloggers and influencers that are using a promotional social media kit to showcase their followers, reach, fans and other relevant stats on their websites.
1. Use a good design
Focus on design because is a relevant reflection of your brand. I recommend you to use CANVAbecause it has great design elements, that it will be useful to create your own professional media kit.
Try also to keep it simple, because clients are very busy and don’t have a lot of time to spend on your media kit. Remember that is similar to a cv, so try to keep it no more than 3 pages. Keep also a page for a nice cover.
2. Talk about your Audience
Your audience is so important for your clients. They have to know what are the countries where your followers come from, for example “80% from US or France” could be very relevant for you to get collaborations with brands that are interested in influencers that have large audiences in certain states. Age and engagement rate are also two factors that many clients can evaluate before choosing to invest in an influencer. So make sure to let them know before they will ask for it 😀.
3. Have a focus on your Analytics
If you have a blog or an Instagram/TikTok account, you should insert in your media kit your reach stats. For example “number of monthly views” or “Profile visits”(in case of Instagram analytics).
4. Past collaborations
It’s very important also to talk about your past collaborations and to mention your services. Least, you should include also a list of rates but try to not focus on it. It should be the last thing to talk about it with your client. It’s important to be detailed in telling brands exactly what you can do for them to show that you understand what they need.
The cold weather is here and I have to say I’m pretty ready for winter. ❄️ This means a lot of coats, puffers and hats.. all things that I simple LOVE.
Despite this, I am so in love with this blue-violet dress at the moment that makes me want to hold into summer a bit longer. Do you recognize this kind of feeling of still wanting to enjoy some sunny days with a comfy but also stylish dress ?
The flirty sleeves make it such a perfect option for date night, too.
You could accessorize it with a black mini-bag for the evening or a maxibag for a shopping day aswell.
You could reach massive people with the help of Instagram, but to reach larger audiences just creating a profile of your business won’t be enough. you need to put a few extra efforts to grow your Instagram account.
1. Consistent Post
Posting content consistently is a major key to grow your Instagram Account. Consistency plays an important role in communication with your audience on Instagram on a daily basis.
2. Create a theme for Instagram photos
A theme for your Instagram pictures makes them visually appealing and your brand looks more professional.
Instagram Hashtags categorize your content on Instagram so that users could reach you easily according to their interests. Hashtags increase the reach of posts on Instagram which will grow your brand awareness.
I use Hashtag Generator to find the best hashtags for my photos.
4. Geotag your post on Instagram
Obviously, when you post on Instagram your users would like to know where your business is located. so, that they could visit you.
5. View Insights on Instagram
As you had created Business Account for your brand then, you Get Option to Check Insights of your Instagram Account.
Instagram Insights shows you Date related to your Followers. like, Demographics, Gender, and actions they are taking. it also shows you insight on the content you shared, like how many reaches of your particular post, how many people saved your post, what is the source of reaching, how many people are visiting your account.
So here are my 5 best tips to grow your Instagram account.
Let me know in the comments what you think about it. 💗