How To Make A Perfect Influencer Media Kit
Your instagram is growing, you have lots of followers but you don’t know how to get collaborations and get paid on Instagram?
Here are my top tips&tricks on how to build your social media kit, which is so important for your Instagram business.
What is an Influencer Media Kit?
A media kit (or press kit) is a promotional document that includes information about a brand, company or even a person which is passed around for press (or promotional) purposes.
It is used primarily to make money or monetize your social media pages. Today, you can see a quite number of bloggers and influencers that are using a promotional social media kit to showcase their followers, reach, fans and other relevant stats on their websites.
1. Use a good design
Focus on design because is a relevant reflection of your brand. I recommend you to use CANVA because it has great design elements, that it will be useful to create your own professional media kit.
Try also to keep it simple, because clients are very busy and don’t have a lot of time to spend on your media kit. Remember that is similar to a cv, so try to keep it no more than 3 pages. Keep also a page for a nice cover.
2. Talk about your Audience
Your audience is so important for your clients. They have to know what are the countries where your followers come from, for example “80% from US or France” could be very relevant for you to get collaborations with brands that are interested in influencers that have large audiences in certain states. Age and engagement rate are also two factors that many clients can evaluate before choosing to invest in an influencer. So make sure to let them know before they will ask for it 😀.
3. Have a focus on your Analytics
If you have a blog or an Instagram/TikTok account, you should insert in your media kit your reach stats. For example “number of monthly views” or “Profile visits”(in case of Instagram analytics).
4. Past collaborations
It’s very important also to talk about your past collaborations and to mention your services. Least, you should include also a list of rates but try to not focus on it. It should be the last thing to talk about it with your client. It’s important to be detailed in telling brands exactly what you can do for them to show that you understand what they need.
WHY ARE YOU LOSING FOLLOWERS ON INSTAGRAM?
You’re losing followers daily.
Are you asking yourself why you are losing followers on Instagram and what you can do to reverse this?
Ps. For more Social Media Hacks, beautiful modelling photos, travels and fashion photos, come and say hi” on my Instagram account “lenne_j” HERE!
- LOW-QUALITY CONTENT
Here are my favorite tools I use to creating a gorgeous feed:
- The Lightroom App or desktop version to edit your images or Canva to create beautiful quotes and illustrations.
- The “UNUM App” to plan and play around with the layout and sequence of your feed images.
- Tailwind for scheduling your posts, so you can know exactly when which post has to go live in order to implement the feed you planned in UNUM.
2. POSTING INCONSISTENTLY
Half the work is done by just showing up. Ideally every single day. Now, personally, I am posting once per day plus I am doing daily Instagram stories. If you want to know how to create amazing Instagram Stories read my article about it.
I want to connect with my audience through posts by simply being there for them.
3. NOT YOUR NICHE
If you have the willpower to stick to one single niche, stick to it without excuses and to be honest, you will probably find it easier to grow as well as create viral content. Just make sure you stick with it.
Make sure you’re not constantly changing you niche because this may confuse your audience.
Let’s say you published cooking recipes and the suddenly you post about beauty, this can be one reason why are you losing followers. Because people don’t understand what your account is about: beauty or recipes?
I know, I get it that you’re a human being with a lot of interests, but try to stick to one niche that really interests you, so you can attract followers from that niche.
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4. A CONFUSING BIO
This could be one of the reasons you are losing followers. It’s about telling people what your brand is about and what kind of contents you are posting on your feed.
Show them that you’re a blogger/actor/model/recipe creator/beauty blogger. Make sure you’re leaving your website/blog so they can know you better or they can understand what’s your business about.
Remember your Instagram Bio is your first impression and you want to convince your visitor to take some kind of actions either subscribe, like, visit your site or buy your product. Are you doing this?
5. GOING MIA
Have you gone MIA on your audience?
Try to be more consistent with posting because people who follows you wants to know more about you, about your life or your business.
And the only way to obtain this is by constantly showing your audience your products/photos.
Let me know what you thought of this post and COMMENT DOWN BELOW what your biggest struggle is when it comes to Instagram!
HOW TO MAKE YOUR INSTAGRAM FEED LOOK AMAZING !
Forget everything you know about Instagram.
Growing your Instagram account is not all about hashtags&posting consistently. I am about to tell you some AMAZING tips on how to attract new followers.
One of which includes sprucing up your feed with a stylish, professional theme.
So how can you create a stylish, professional theme for your Instagram?
Well, there are many different ways you can go about it actually. Let’s take a look at a few of the most popular ways to add a cohesive theme to attract new followers & build your personal brand.
1. Create a Grid or a Pattern
2. Choose a Theme
Whether you edit your photos on your phone or have professional equipment & use Photoshop, you can create a cohesive editing style in just a few steps.
Once you find your editing app, take note about which filter did you use and/or all the settings (ex. contrast, exposure).
This is very important if you want to have a consistent theme on your Instagram feed.
I have made for you a PINTEREST BOARD on VSCO or PicsArt apps that you can use to inspire yourself.
3. Instagram Theme Apps That’ll Change Your Life
There are a handful of AMAZING Instagram feed planning apps out there and they’ll blow your mind!
1. PLANOLY APP
One of my favourites is PLANOLY.
It’s drag & drop feature makes it super-easy to swap out photos for one another and to tinker around until your feed looks perfect.
And there’s more:
When adding your captions, it will auto-populate hashtags and @username handles, saving you tones of time you would’ve spent searching and guessing.
Of course, you can schedule content days or even weeks in advance.
2. UNUM APP
Sleek, powerful and intuitive, UNUM lets you drag & drop your photo or swap them out for one another using the rearrange tool.
You can also add captions and hashtags, as well as schedule your posts.
Other than these, it also comes with a super helpful edit & filter tool that allows you to fine tune your pics to perfection.
3. PREVIEW APP
If you’re just getting started with planning & curating your Instagram feed and don’t want to jump straight away into a paid app or plan, your best bet would be PREVIEW.
This app will let you plan your future content without even connecting your Instagram – you can, if you want to, of course!
Among Preview’s features are: drag & drop, unlimited grid space, a fantastic selection of filters, hashtag grouping and the ability to add captions and schedule future posts.
HOW TO GET FREE FOLLOWERS ON INSTAGRAM (WITHOUT ADS)
Wondering on how to get free followers instantly? Also you have no budget to invest in your Instagram page?
This post walks you through simple tricks to get free Instagram followers instantly.
Focus on three things below to get Instagram followers naturally:
– Create awesome content. It includes writing steller captions, taking/buying gorgeous photographs and making interactive videos.
– Invest your time Engaging with others on Instagram. If you think you will share a post, and expect to get 1,000 likes in your first month then you’re living in a dream. You need to interact with others. Give likes and make comments on a regular basis.
– Learn to study analytics. You should know when your followers are active, and what do they need from you. For this, I recommend you to use the app UNUM, available only for iOS.
As you know by now that in order to get free Instagram followers, you need to give your time and energy!
HOW DO I GET FOLLOWERS IF I’M NEW ON INSTAGRAM?
You should start giving some content to your future followers and follow some basic tricks to start. How?
Read my 5 BASIC TIPS on how to do this.
So you need to stand out!
Instagram is a visual pleasing platform where three things matter the most;
- Story / Goal / Cause
Here are some methods on how to get free followers even if you’re new on Instagram:
- TELL YOUR STORY
People need to know you before following you, so you will get more popular if you have a purpose, a story, a vision to talk about.
2. USE MILOTREE ON YOUR WEBSITE
Milotree is a soft popup to grow your social media followers every day. It’s a plugin that you install on your blog or website and it just grows your social media. As simple as that.
It comes with different pop-ups, it’s mobile friendly and it’s a light pop-up that it will not slow down your site.
3. USE HASHTAGS AND ENGAGE WITH THOSE HASHTAGS
Well-researched hashtags guarantee you more followers, and engagement. Start adding hashtags that are relevant, not to generic and have a potential reach.
Most importantly, do not forget to engage with those hashtags.
I recommend using this website to find your best hashtags.
Hope my article was interesting and helped you if you’re starting new on Instagram or if you’re still trying to grow on this platform.
Let me know any questions you have in the comments.
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